Press Office: A Tool for Image Dissemination
DOI:
https://doi.org/10.22480/rev.unifa.2000.13.937Keywords:
Press advisory, social communication, public relationsAbstract
The article discusses the importance of press advisory in military institutions, highlighting the need for an effective flow of information between these organizations and the media. Social communication is essential for building a positive image, and armed forces should adopt a proactive mindset regarding the dissemination of their activities. The text emphasizes that, despite limited resources, creative and well-planned press advisory work can compensate for the lack of investment in advertising, promoting a better relationship with public opinion and avoiding distortions in information.
References
BAHIA, Juarez. Jornalismo Informação Comunicação. São Paulo, Livraria Martins Editora, 1971. 175 p.
FAGEN, Richard R. Politica @ Comunicação. Trad. Edmond Jorge. Rio de Janeiro, Zahar Editores, 1971. 175 p.
FEDERAGAO NACIONAL DOS JORNALISTAS PROFISSIONAIS. Manual de Assessoria de Imprensa. São Paulo, Proposta Editorial, 1986. 40 p.
KOPPLIN, Elisa e FERRARETTO, L. A. Assessoria de Imprensa: Teoria e Prática. Porto Alegre, Sagra - DC Luzzatto, 1993. 184 p.
LUSTOSA, Elcias. O Texto da Noticia. Brasília, Universidade de Brasília, 1996: 192 p.
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