Marketing Training: Facilitating the Learning of Psychological Operations

Abstract

The article discusses the importance of Psychological Operations (PO) in the military context, emphasizing their evolution since World War II. POs are presented as an essential tool for influencing enemy behavior and public opinion, using communication strategies that meet people's basic needs and desires. The text suggests that officers trained in Marketing Administration are best suited to plan and execute these operations, given the intersection between marketing concepts and persuasion techniques. Furthermore, the article proposes the creation of specific courses to train human resources in the field, highlighting the need for standardized and accessible training. The conclusion reinforces that adopting these measures can result in significant benefits for the Brazilian Air Force, especially in peacetime, by projecting a positive image in society.